Lori Lewis On Radio Merging Social And Digital In A New Year
January 9, 2013 at 5:26 AM (PT)
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS is back with her first column of 2013.
LEWIS writes, "With a fresh new year ahead, it's a great time to decide the purpose of social for your brand. Is it to serve your fans and strengthen the assets you own or is it to simply serve as a place-holder/promotional device?
"There's really very little in between -- it's one or the other."
If it's the former, LEWIS offers three areas to start with to gain real intelligence moving forward and includes examples from KFOX/SAN FRANCISCO, TACO BELL and a very fun fan of WRIF/DETROIT.