Triton Digital Partners With eXelate To Deliver Targetable Streaming Audio Ads
January 9, 2013 at 8:23 AM (PT)
TRITON DIGITAL has partnered with EXELATE, a data and analytics engine making big data work for digital advertisers. The agreement will enable TRITON to integrate EXELATE data into its advertising solutions to deliver highly targeted in-stream audio ads.
"This is truly a win-win development that the audio streaming world has demanded for years," said EXELATE CEO MARK S. ZAGORSKI. "The integration of TRITON DIGITAL's access to massive global inventory of over two billion online (and mobile) audio impressions each month and EXELATE’s rich data pool of billions of proprietary data points creates a high impact, targeted audience pool that will lead to increased consumer engagement and more revenue for both publishers and advertisers."
"This partnership opens radio up to new digital dollars that it hasn’t tapped prior," said TRITON DIGITAL COO MIKE AGOVINO. "EXELATE's consumer data will strengthen TRITON's offerings and will lead to a game-changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements."