Clear Channel's Test Drive Wednesdays
June 28, 2006 at 6:31 AM (PT)
CLEAR CHANNEL RADIO has launched a new marketing campaign for car dealers. “Test Drive WEDNESDAYS” is a new on-air and online initiative designed to "drive" potential customers to BUICK/PONTIAC/GMC dealers.
The initiative is being launched in the PHOENIX market, where each week, 8-12 listeners will be selected to test drive new vehicles accompanied by an on-air station personality and a producer who will record the experience. Listeners can then hear this feedback on the radio, or they can access it online on CLEAR CHANNEL RADIO station Web sites accompanied by dealer-specific links.
“With consumers' buying habits continually evolving, CLEAR CHANNEL RADIO continues to present innovative concepts to advertisers,” said JOE PUGLISE, Market Manager of CLEAR CHANNEL RADIO PHOENIX. “We are capturing listeners on-air and online, and getting them behind the wheel of some exciting new models available from our automotive customer.”
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