KILT Becomes 'The Bull'
January 10, 2013 at 3:06 PM (PT)
CBS RADIO Country KILT/HOUSTON has rebranded itself as "NEW COUNTRY, THE NEW BULL @ 100.3 FM." The station will combine KILT’s heritage call letters with music from today's hottest artists, such as JASON ALDEAN, CARRIE UNDERWOOD, LUKE BRYAN, HUNTER HAYES, ERIC CHURCH, ZAC BROWN BAND, FLORIDA GEORGIA LINE, TAYLOR SWIFT, LITTLE BIG TOWN and KENNY CHESNEY, among others.
"THE BULL is all about presenting what’s hot in Country music from artists that are leading the charts across the Country -- and we’ll do it in a fun and edgy way that reflects the contemporary lifestyle of today’s Country music fan," PD MARK ADAMS said. "We’ll also provide an enhanced live, local and interactive experience that will enable us to connect with listeners in a way we’ve never done before. It’s going to be an exciting ride."
For the next several days, 100.3 THE BULL will dedicate its programming to nothing but music. On MONDAY, JANUARY 14th, the on-up lineup of The FOLEY & THUNDER morning show, followed by ERIN AUSTIN, KEOLA and ZAKK debuts.
CBS RADIO/HOUSTON SVP/Market Manager SARAH FRAZIER added. "THE BULL is about bringing the spirit of the city to the airwaves. As much as the station is about the music, it will be equally about HOUSTON, and the great state of TEXAS, which we are all proud to be a part of."