RadioFlag Adds Call Signs To International Stations
January 11, 2013 at 3:59 AM (PT)
RADIOFLAG is making it easier for listeners to discover international radio by displaying international radio stations in a format already familiar to its users in the U.S. Call signs will be assigned to international radio stations that do not have a tradition of using them.
Currently, those who search for international stations on the web or on other apps can only find them if they can remember the name of the radio station. Unfortunately, mobile devices, screens allow very limited space to display full radio station names, not to mention the stations throughout Europe that go by similar names, make searching even more confusing.
RADIOFLAG prefers that international stations choose their own call sign that best fits their personality and branding objectives. The company offers these stations four character call signs, using a combination of both letters and or numbers, and in some circumstances up to five characters. The station’s new call sign will be followed by a three-letter ISO country code
RADIOFLAG will also add an i to call signs for international Internet stations. In this case, the i signifies that the station does not have a terrestrial signal, and instead only broadcasts online. This method is already being used to better brand and identify ‘Internet Only’ radio stations in the U.S., which also do not use call signs.
Reserving call signs for these stations also serves to secure call letters for American College Radio stations, many of which are losing their terrestrial signal due to cuts in funding. Reserving call signs, ensures that should they be forced to make a full transition to broadcasting only online, the call signs will not be lost, and their station branding continues.
"Live radio is the original electronic social network, so from the start our team believes no other entertainment medium is more naturally equipped to connect people all around the world, based on shared opinions, ideas, interests and tastes," RADIOFLAG Founder/CEO ANTHONY ROMAN said. "Live Radio is dynamic, stimulating and interactive, so I think by making international radio easily accessible to a global audience, we can help empower these DJs to better inform, educate, enlighten and entertain."