Adam Ralston Returns To WAAF As Entercom Boston Dir./Marketing
January 14, 2013 at 12:17 PM (PT)
ENTERCOM Active Rock WAAF/BOSTON announced today the appointment of ADAM RALSTON as Director of Marketing. He replaces BILL ALFANO who is leaving to become Director of Marketing for the non-profit PAN-MASS CHALLENGE. In his new role, RALSTON will oversee all marketing efforts for ENTERCOM BOSTON's stations WAAF, WEEI, ESPN on WEEI 850AM and WRKO 680AM.
RALSTON is returning to ENTERCOM BOSTON, having previously served as WAAF’s Promotion Director for over 10 years. He re-joins ENTERCOM after working as the Advertising and Sponsorship Sales Manager for the DCU CENTER.
"Adam’s knowledge of the market, the cluster, and the competitive landscape, along with his recent experience as a sales professional, will allow him to hit the ground running," said JEFF BROWN, VP/Market Manager for ENTERCOM BOSTON. "We expect big things from Adam as he works to drive ratings on our brands and to increase revenue by collaborating and ideating with our sales efforts."
"I am thrilled to return to the Entercom family and lead the marketing initiatives for such great stations," says RALSTON. "I look forward to working with the team again to grow the brands even further as we embark on a new year."