SiriusXM Canada Launches New Program Targeted at Pre-Owned Vehicle Market
January 15, 2013 at 5:13 AM (PT)
CANADIAN SATELLITE RADIO HOLDINGS will launch a pre-owned vehicle program in FEBRUARY, 2013. The new program offers participating dealerships the ability to include a complimentary three-month SIRIUSXM subscription with any purchase of a pre-owned vehicle equipped with a satellite radio.
"The launch of our new pre-owned vehicle program enables SIRIUSXM to aggressively target what has been a relatively untapped market for us to date," said SIRIUSXM CANADA Pres./CEO MARK REDMOND. "Our service was first factory installed in vehicles in 2006. Since then, the number of satellite radio equipped vehicles has been increasing rapidly, making the pre-owned vehicle market an important growth avenue for us in the coming years. By offering a complimentary three-month subscription, we are adding value to pre-owned vehicles, giving even more Canadian drivers the opportunity to experience SIRIUSXM's unrivaled content and positioning the company for subscriber growth."