Lori Lewis On Radio Fans Connecting Socially, With Or Without You
January 16, 2013 at 4:05 AM (PT)
The social space is as tough as many think it's easy.
Because, as JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS puts it, "Not everybody wants to interact with you. Identifying an entirely new fan base and the moments that matter to them is key.
"The focus should not be how many status updates/tweets per day you should post, 'peak times,' or even how many people are 'Talking About You'.
"It's also no longer what we want to talk about or what we deem worthy of participation. It's what your fans are talking about (and they are talking with or without you.)"