The Letter: Was Radio Caught Sleeping On A Fake Dead Girlfriend?
January 18, 2013 at 1:46 PM (PT)
There are water cooler topics and then there are tsunami-force water cooker topics. Exhibit A of the latter is the nonexistent deceased girlfriend of NOTRE DAME star linebacker MANTI-TE'0. NEWS/TALK/SPORTS Editor PERRY MICHAEL SIMON considers it to be a litmus test on radio's true immediacy.
"Social media is a great barometer," he wrote in this week's "The Letter." "I knew that we'd passed the threshold when people I know have zero interest in, or knowledge of, sports were suddenly making Fake Dead Girlfriend jokes. The story had gone from sports curiosity to pop culture meme in record time. Not talking about it was an indication that you weren't connected to your audience."
Read his entire column here.