NMPA Has New Video Deal With WMG
January 21, 2013 at 7:49 AM (PT)
The NATIONAL MUSIC PUBLISHERS ASSOCIATION has negotiated a model licensing deal with WARNER MUSIC GROUP for music videos. This agreement enables songwriters and music publishers to receive a percentage of the revenue generated from WMG's music videos in exchange for the use of their musical works in those music videos. The deal will be offered to all NMPA members on an opt in basis through the HARRY FOX AGENCY.
"Music videos are a growing revenue stream for music creators and agreements such as this are becoming increasingly necessary," said NMPA Pres./CEO DAVID ISRAELITE. "WARNER MUSIC GROUP has a deep understanding of the value that songwriters provide and we are working together to jointly increase the value of music and ensure that all creators are fairly compensated. This is the second such agreement NMPA has reached with a major record label and it is another demonstration of the benefit of a strong business partnership between labels, songwriters and music publishers. We expect more labels to follow suit."