RadioTracks Optimized EZ Trak
January 23, 2013 at 3:33 PM (PT)
RADIOTRAKS' online music research survey software EZ Trak has been fully optimized for mobile devices, so radio listeners who rate songs on behalf of their favorite radio stations may now do so on their APPLE, ANDROID and WINDOWS phone and tablet devices.
"The new platform automatically recognizes when a listener is entering a music survey from a desktop computer or a mobile device and seamlessly displays the appropriate rating interface." RADIOTRAKS VP DOUG BURTON said. "We saw the need for action just over a year ago when mobile traffic to our listener surveys touched 15% for the first time. By mid-2012, when we began live testing, mobile traffic had grown to 25%. Today, 33% of our survey traffic originates from tablets and mobile devices. Listeners respond to survey invitations from the same place they check their e-mail and that's increasingly from mobile devices. Optimizing EZ Trak surveys for mobile is consistent with our goal of helping radio stations maximize their opportunities for productive listener engagement!"
RADIOTRAKS' EZ Trak is available for barter through ENVISION RADIO NETWORKS; please contact MELISSA BACHTEL at (216) 831-3761 or, email@example.com for more info.