WBEZ 'Make Babies' Campaign Gets News Media Attention
January 29, 2013 at 4:01 AM (PT)
CHICAGO PUBLIC MEDIA noncommercial News-Talk WBEZ/CHICAGO's current fundraising campaign is getting a lot of bang for the buck with its suggestion that listeners "make babies" to ensure the existence of future public radio supporters.
The CHICAGO TRIBUNE and NEW YORK TIMES have covered the "2032 Membership Drive" campaign, a marketing effort that launches FRIDAY and not-too-subtly asks listeners to have sex to create the next wave of WBEZ listeners, with tag lines including "Do it. For CHICAGO" and "We want listeners tomorrow. Go make babies today" and "Hey Interesting People, get a room already. And then put a crib in it."
VP/Corporate Sponsorship, Marketing, Membership and Partnerships DANIEL ASH told the TRIBUNE, "We have a wonderful product, but that's not enough. People have to know it's there and have to be aware that it's there constantly. Marketing has to become part of our operation. It's not a luxury anymore. We need our current listenership to listen more, to listen more regularly. We can't just hope that people discover us. We have to work hard to be present in the marketplace and in people's media diet as well."