Sun Broadcast Group To Market Yahoo! Sports Radio's Bob Costas Feature
January 29, 2013 at 6:33 AM (PT)
SUN BROADCAST GROUP will market the new daily "STARS AND STORIES WITH BOB COSTAS" feature in partnership with GOW BROADCASTING, operator of YAHOO! SPORTS RADIO. The daily one-minute feature is being derived from archived interviews hosted by the longtime sportscaster.
"BOB COSTAS is the gold standard for sports journalism." said GOW BROADCASTING and YAHOO! SPORTS RADIO CEO DAVID GOW. "We are very excited about 2013 and look forward to a great partnership with SUN BROADCAST GROUP in presenting this timeless content to affiliates".
"No one knows sports like BOB COSTAS. He is a part of Americana," said SUN EVP STEVE GALLAGHER. "This feature connects the audience with BOB's legendary all-time great sports celebrity interviews. These are the stars all your listeners know and your savvy clients will love to sponsor!