'Uncle Joe' Benson To Wake Up L.A. On The Sound
January 31, 2013 at 3:57 AM (PT)
BONNEVILLE Classic Rocker KSWD (100.3 THE SOUND)/LOS ANGELES has replaced the departed morning duo of LARRY MORGAN and SHERI DONOVAN (NET NEWS 1/30) by bringing in veteran L.A. Rock DJ "UNCLE JOE" BENSON. BENSON comes crosstown from CUMULUS MEDIA Rock KLOS. "UNCLE JOE’S ROCK & ROLL MORNING SHOW" debuts this MONDAY morning, FEBRUARY 4th at 5:30a.
"At THE SOUND, we consider our listeners to be family, and everyone's favorite Uncle belongs on THE SOUND," said PD DAVE BEASING.
BENSON notes, "This is going to be so much fun! Just look at all the music I'll get to play again on THE SOUND -- and the stories I can tell! THE SOUND plays the music that’s part of all of our lives, past, present and future. What better way to start the day than with family and great tunes?"
VP/GM PETER BURTON points out that, "THE SOUND's mission is to connect with the people of SOUTHERN CALIFORNIA through great Rock music. Nobody does that like UNCLE JOE BENSON. His addition cements THE SOUND's position as the area's leading Classic Rock station."