Townsquare Media Re-Ups With Marketron
February 4, 2013 at 10:35 AM (PT)
MARKETRON has signed on to a new multi-year and multi-million dollar agreement with TOWNSQUARE MEDIA, to deploy MARKETRON software and services across the company’s entire business. TOWNSQUARE will continue to use MARKETRON product to better utilize business intelligence to improve organizational efficiencies and increase revenue.
"MARKETRON's open platform delivers on TOWNSQUARE’s goal to improve efficiencies and increase the revenue potential of all our stations," TOWNSQUARE MEDIA EVP/CFO STU ROSENSTEIN said. "By optimizing the back end of our business with MARKETRON, we will be better able to utilize data-driven business intelligence to run a smarter and more efficient organization."
"We are very proud to add TOWNSQUARE's 243 stations to our fast growing list of customers who are utilizing our expanded suite of services," MARKETRON Pres./CEO JEFF HALEY said. "TOWNSQUARE’s increased investment in MARKETRON is a strong confirmation our commitment to leadership and innovation in the business software and solutions space for the media industry."