Disney, VEVO Team Up For 'Family Programming'
February 4, 2013 at 4:08 PM (PT)
DISNEY INTERACTIVE is partnering with VEVO to create "premier family-friendly music experiences," reports THENEXTWEB.COM. DISNEY plans to create a slew of co-branded "complementary destinations" that offer videos from VEVO’s catalog of 50,000+ music videos, while also curating family-focused music video experiences across VEVO’s various platforms.
DISNEY MUSIC GROUP and RADIO DISNEY will also create music-based programming, which will include music video premieres and other events around DISNEY-signed artists, which will feature on both companies’ platforms.