Lori Lewis And Your Radio Station's 'Six-Second Stories'
February 6, 2013 at 3:50 AM (PT)
Finding your way on emerging platforms with fans is a great way to build on the believability that your great traditional brand is also a true social brand.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "We all know the social platforms that radio fans use is mounting, and there's only so much time in the day to be effective with all of them.
"But it's a new world -- and these crazy days require a new way of thinking and innovating. Social is a critical part of a brand today and it goes beyond FACEBOOK. When something like Vine garners buzz -- it’s important to be there -- to look present and connected."