Mood Media Rebrands, Integrates Muzak And DMX
February 6, 2013 at 8:36 AM (PT)
MOOD MEDIA has officially launched a rebranding effort to "communicate its position as the global leader in experience design and integrate its portfolio companies" -- MUZAK, DMX and MOOD MEDIA -- into a single global brand, MOOD.
"Most consumers in NORTH AMERICA and EUROPE have experienced MOOD without knowing it because our clients include top global brands worldwide such as GUCCI, W HOTELS, CRATE AND BARREL and TOMMY HILFIGER, among others," said Chairman/CEO LORNE ABONY. "Integrating each of our component companies under the MOOD brand reaffirms our steadfast commitment to deliver services driven by creative purpose and designed with intent to help clients differentiate and grow their business."
Notably, MOOD's rebranding effort marks the end of an iconic American brand and pop culture reference, MUZAK.