Lew Dickey Doesn't See A Business Model In Mobile -- Yet
February 8, 2013 at 4:03 AM (PT)
CUMULUS CEO LEW DICKEY appeared on BLOOMBERG TV's "In The Loop" YESTERDAY (2/7) and talked about the launch of WNSH (NASH 94.7)/NEW YORK, as well as the firm's programming and growth strategy and the outlook for the radio industry.
DICKEY first explained the reason CUMULUS believes Country music will succeed in NEW YORK, pointing to record and concert ticket sales for artists that had not been getting airtime in THE BIG APPLE, saying "there's a big thirst for that kind of music there."
He also explained CUMULUS' previously released plans to make NASH a nation-wide format.
DICKEY went on to explain CUMULUS' programming philosophy, noting "We're organizing our programming around key content verticles. Country, which we just talked about is one. Talk is another, sports is yet another -- and then rock." He continued, we seeing a shift a shift in spoken word radio from political-based talk to sports now."
Host BETTY LIU then turned the topic to streaming on the net, and DICKEY said, "streaming is really expanding the market," and noted "CUMULUS is now the third largest streaming platform in the country behind PANDORA and CLEAR CHANNEL." But DICKEY pointed out that "monitizing that is a whole 'nother program. We don't yet see a business model there."
He continued, "What mobile is particularly good at is search and commerce. The device is not particularly good for advertising -- display advertising."