WEEI Focus Group Ends Up In The Newspaper
February 11, 2013 at 4:38 AM (PT)
A recent focus group held in WALTHAM, MA on JANUARY 22nd, apparently for ENTERCOM Sports WEEI-F/BOSTON, has landed in the BOSTON GLOBE, in which Sports Media columnist CHAD FINN wrote the details of the session.
Participants in the study, young adult males, told FINN that they were asked about morning team JOHN DENNIS and GERRY CALLAHAN and afternoon hosts GLENN ORDWAY and MICHAEL HOLLEY, and about the shows' guest contributors and potential regulars. They were also asked how they felt about the possibility of female co-hosts.
FINN wrote, "While the gathering may be standard procedure, the timing is fascinating given the belief by industry sources with knowledge of WEEI’s situation that programming changes are coming. We don’t have to look hard for clues in the focus group questions that indicate the line of thinking...." WEEI is in a fierce battle with CBS RADIO Sports WBZ-F (98.5 THE SPORTS HUB), which has taken a lead in the key Men 25-54 demographic.