Launchpad Digital Media And Edison Research Team To Provide Podcasting Audience Measurement
February 12, 2013 at 7:51 AM (PT)
LAUNCHPAD DIGITAL MEDIA will partner with EDISON RESEARCH to measure the expanding audience from podcasts. EDISON will collect and audit data from all LAUNCHPAD podcasts and generate monthly figures. LAUNCHPAD is a division of NORM PATTIZ's COURTSIDE ENTERTAINMENT GROUP.
"We formed LAUNCHPAD to apply proven, successful monetization methods to the expanding world of on-demand digital media," said PATTIZ. "To do that you need to speak the advertisers' language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively. I worked closely with EDISON RESEARCH to establish similar metrics when I was on the board of the Broadcasting Board of Governors of the UNITED STATES OF AMERICA. We launched Arabic language radio and satellite television services to 22 countries in the MIDDLE EAST. If we can measure the audience in Arabic, English should be no problem at all."
Speaking about the relationship, EDISON RESEARCH Pres. LARRY ROSIN said, "We are excited to begin this new relationship with LAUNCHPAD DIGITAL MEDIA. The metrics EDISON will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content."
LAUNCHPAD Pres. KIT GRAY said, "The podcasting space is growing at an enormous rate. Technology has empowered audiences and they are demanding on-demand media like never before. Until now advertisers lacked the in-depth audience measurement tools available to them with more traditional forms of media. Podcasters will now be able to quantify their audience in a language familiar to the advertising community."