Wilks/KC Ups Ponch To National VP/Promotions And Brand Management
February 13, 2013 at 3:45 PM (PT)
WILKS Top 40 KMXV (MIX 93.3)/KANSAS CITY PD PONCH has been promoted to its Corporate Programming team as our National VP/Promotions and Brand Management. The announcement was made by EVP/Programming JEFF SANDERS.
His new duties include the development of National Promotions; creating content and NTR opportunities, including radio shows; working one-on-one with PDs and air talent to develop a better web, FACEBOOK and TWITTER presence; and working one-on-one with PDs and Promotions Directors to brainstorm and create new and exciting promotions/ideas.
PONCH, who will be working with all 21 WILKS stations across all formats, told ALL ACCESS, "I'm still programming KMXV and still part of the morning show. I'm really excited for this new opportunity on a national level. It's always gratifying to be promoted from within. A big thank you (President) JEFF WILKS, and (EVP/Programming) JEFF SANDERS for giving me a chance to take WILKS BROADCASTING to an entirely new level."