RAB: Radio Records 3rd Straight Year Of Upward Momentum
Q4 Surge Represents Highest Quarterly Gain in 2 Years
February 15, 2013 at 6:15 AM (PT)
Radio ended 2012 on a high note with Q4 revenue up 4% over 2011 comps, to $4.349B. This was the highest growth recorded over the past eight quarters and since the strong rebound gains registered throughout 2010. Full-year spending was up for the third consecutive year and totaled $16.482B (+1%).
"The resurgent Automotive industry and the closely-contested Presidential political race provided the main impetus for 2012's positive Spot performance," stated RAB Pres./CEO ERICA FARBER. "Our medium also enjoyed strong increases in Q4 spending by advertisers in the key Communications and Financial Services categories."
"The continued stellar showing of the Digital sector -- up 11% in Q4 and with an 8% edge over 2011 full year -- underscores the fact that the Radio industry is finding additional ways to monetize these streams and that advertisers are taking advantage of new platforms to reach our listeners," FARBER added.
Five categories have consistently represented radio’s biggest spenders over the past six years. This list -- ranked on 2012 standing -- indicates Automotive has regained the high margin of dominance among radio's top five it enjoyed in 2007-2008, while the next four categories now contribute nearly equal dollars.
View the full report here.