Grammys Fuel Record Sales Boost
February 15, 2013 at 1:49 PM (PT)
As happens every year, the GRAMMY AWARDS presentation helped fuel sales among those who won and who performed. The big question is just how big a sales bump there was.
For Album of the Year winners MUMFORD & SONS, it was a big bump. sales of their new "Babel" album increased 50% from the prior week. Sales of "I Will Wait," the song they performed at the show, increased by 116%. GOTYE’s Record of the Year, "Somebody That I Used to Know," saw its sales double, with album sales rising 124%.
FUN.’s Song of the Year, "We Are Young," saw sales of the track skyrocket 182% and sales of the band’s album Some Nights increased 87%. Fun.'s performance "Carry On," fueled a 138% increase in sales from the prior week.
Legendary artists whose work were saluted in multi-artist performances also enjoyed the week at retail. Sales of BOB MARLEY’s "Legend" album increased 81% over prior week; THE BAND’s greatest hits package rose 203% and sales of DAVE BRUBECK’s song, "Take Five," increased 248%.
Other post-GRAMMY winners at retail were THE BLACK KEYS (their album "El Camino" rose 72%); FRANK OCEAN (his album "Channel Orange" climbed 140%); KANYE WEST and JAY-Z's collaborative album "Watch the Throne" rose 139%; and KELLY CLARKSON's album "Stronger" was up 51% over the prior week.