Eastlan Adds 3 New Markets
February 15, 2013 at 3:55 PM (PT)
EASTLAN RATINGS has added three new markets: HELENA, MT; HOMOSASSA SPRINGS, FL; and SEBRING, FL. EASTLAN's service will begin in all three markets this SPRING. SEBRING is a market recently dropped by ARBITRON, while HELENA and HOMOSASSA SPRINGS are previously unrated areas.
"I'm so excited to be working with EASTLAN RATINGS," WGUL, INC./HOMOSASSA SPRINGS Pres./GM STEVE SCHURDELL said. "These guys get what local broadcasters do."
"At a time when the largest radio ratings vendor is focused on coaxing its billion-dollar sale past federal regulators, we are thankful to remain focused on serving the needs of radio broadcasters like STEVE," EASTLAN Pres./CEO MIKE GOULD said.