WZXL Adds Phillies Baseball
February 18, 2013 at 5:13 AM (PT)
EQUITY Rock WZXL/ATLANTIC CITY will broadcast all PHILADELPHIA PHILLIES regular season baseball games this season. THE PRESS OF ATLANTIC CITY reports, "The switch is being driven by three issues -- signal strength, audience response and revenue," EQUITY Pres. GARY FISHER said. "Radio executives are putting their sports programming where their audience is -- 85% of all radio listening these days is done on the FM band."
Sister AC WEZW and Oldies WMID-A will continue to carry the PHILLIES broadcasts, which originate from CBS RADIO Talk WPHT-A and Sports WIP-F/PHILADELPHIA.
"This is due to the superior fidelity of FM stereo, combined with the increasing interference and annoying static on AM, particularly with small signal AMs like the ones in ATLANTIC CITY," FISHER told the paper.