Seven Panels Highlight Albright & O'Malley & Brenner's 2013 Pre-CRS Client Seminar
February 19, 2013 at 5:36 AM (PT)
Country radio specialists JAYE ALBRIGHT, MIKE O’MALLEY and BECKY BRENNER have lined up a four-hour slate of presentations, speakers and special events for their clients who are attending CRS. The event runs from 12:30-4:30p on TUESDAY, FEBRUARY 26th, and is open to the public by invitation only.
MIKE O'MALLEY and BECKY BRENNER will start the event by presenting fresh findings from ALBRIGHT & O'MALLEY’s 8th annual "Roadmap Study 2013," the nationwide, online perceptual study of country radio listeners' across both the U.S. and CANADA. The study is currently in the field in over 90 markets in the U.S. MIKE O’MALLEY shared these early findings among the participating 18-54s:
"There was a significant increase among country users in the reported daily use of TWITTER compared to last year. While daily FACEBOOK usage which was also up from last year still dwarfs daily TWITTER usage, the overall number of respondents saying they use TWITTER to any degree in the past 30 days increased by roughly 20% from last year.
"We also saw a rise in the percent of listeners who are either fans of a station on FACEBOOK or who follow a station on TWITTER as well as an increase in the percent of listeners interacting with stations on both FACEBOOK and TWITTER."
Listener feedback on music is a significant part of the survey.
According to O'MALLEY, "The 'Late Millennial Stars' was again the largest music cluster in terms of 'Like A Lot,' however there were changes in the ranks of the remaining three Millennial clusters we tested. Plus there are changes in the gaps between each of the clusters.
"There is also some very interesting data on how these listeners feel about today's country in general from a better-worse perspective as well as artist discovery both in terms of the discover medium as well as what artists the panelists say they have discovered in the past 12 months."
You do not have to be registered for CRS to attend this event, but you do need an invitation. To receive an invitation, contact BECKY BRENNER at (206) 595-7086 or Email firstname.lastname@example.org.