WECR To Simulcast Country WMMY
February 25, 2013 at 11:46 AM (PT)
CURTIS MEDIA GROUP’s Hot AC WECR (MIX 102.3)/ BEECH MOUNTAIN, NC will now air Country music. The new "HIGHWAY 102.3" is a simulcast of JEFFERSON, NC sister station, WMMY (HIGHWAY 106.1).
"With our new superstation, if you will, the western part of the HIGH COUNTRY and EASTERN TENNESSEE will now get a clear Country signal. Country is the hottest format in the nation, and we now cover all of the HIGH COUNTRY with HIGHWAY 106 & 102.3. It’s great for Country fans and 30% more population covered for our HIGHWAY customers," said Market Manager ROBIN WOHLBRUCK.
The HIGHWAY lineup includes JOEL GILLIE in mornings, "The Short Order Lunch" with ASHLEY WILSON on middays and TOMMY CULVER handling afternoons.