Mark Ramsey Says 'There's A New Radio Competitor In Your Driveway'
February 26, 2013 at 3:55 AM (PT)
YESTERDAY (NET NEWS 2/25), ALL ACCESS first tipped you that the availability of wireless technology in autos appears to be imminent on a major scale, as GENERAL MOTORS and AT&T are teaming up to install high-speed wireless connectivity in "most" 2015 GM vehicles.
Broadcast media strategist and ALL ACCESS AREA 51 commentator MARK RAMSEY notes in his blog, "as I and others have long argued, the radio competitor/alternative in your pocket will now be joined by a radio competitor/alternative in your driveway that need not necessarily be connected to the one in your pocket in order to substitute for the radio stations consumers listen to today."
He continues, "While it may seem like a small step, any obstacle to getting the content you want -- even when that obstacle is only cabling up your iPHONE or messing with some buttons -- is an obstacle nonetheless. Removing that obstacle makes the entertainment experience ever more easy -- much like radio, itself."
RAMSEY suggests the answer for broadcasters is simple:
1. Provide more value to consumers in more ways and across more platforms by leveraging the huge number and depth of relationships we enjoy today in part through the power of technology. Be more relevant by being more relevant.
2. Provide exclusive "must hear" content that can't be easily or cheaply substituted by alternatives. If FORD can program a better radio platform than you can, you deserve to lose.