Entercom To Deploy Jelli Platform In A Group-Wide Deal
February 28, 2013 at 3:56 AM (PT)
JELLI, the social radio platform, has signed an agreement with ENTERCOM COMMUNICATIONS to deploy the JELLI Platform in 104 of its radio stations across 23 markets. The arrangement signals the expansion of the JELLI Platform to a total of more than 175 radio stations in over 50 markets nationwide.
JELLI's network now reaches 23.5 million unique listeners weekly. Radio ad impressions served by the JELLI Platform have grown to an over 1.7 billion annual run-rate, which is a greater than 1,300% growth rate year-over-year. Over the last 12 months JELLI has added advertising inventory from stations in markets such as SAN FRANCISCO, PHILADELPHIA, BOSTON, WASHINGTON D.C., SEATTLE, TAMPA, MINNEAPOLIS, DENVER, SACRAMENTO, PORTLAND, INDIANAPOLIS, KANSAS CITY, MILWAUKEE, LAS VEGAS, NEW ORLEANS and others.
"We saw the benefit of connecting our stations to a cloud-based platform that will generate new and incremental national advertising dollars," said ENTERCOM Regional Pres. WEEZIE KRAMER.
"ENTERCOM is one of the most innovative media companies in the radio business, running some of the best radio stations in the top U.S. markets," said JELLI CEO MIKE DOUGHERTY.