LDR Releases Data At CRS Showing Country Listeners Like Voting For Their Favorite Songs
February 28, 2013 at 5:34 AM (PT)
Data is being released this week by LISTENER DRIVEN RADIO (LDR) at the COUNTRY RADIO SEMINAR (CRS 2013) being held at the NASHVILLE CONVENTION CENTER, showing that country fans "out index" other formats when it comes to levels of engagement and voting for their favorite songs. The data "is especially dramatic given that country is LDR's third most popular format following first place Top 40 and second place Rock," noted the company.
"Top performing country stations enjoy the reputation of having extremely loyal and unique fans," said LDR Pres./CEO DANIEL ANSTANDIG. "Country listeners want to be an active part of the audience when their favorite personalities and artists are on the air. LDR’s platforms encourage that engagement by allowing listeners to vote for the music they want to hear, pick the songs that play next on the air, receive SMS/text/Twitter alerts when music from their favorite artists is about to air, engage in social media with other station fans and more."
"There are nearly 2,000 Country stations on the air throughout the U.S.," added ANSTANDIG, who serves on the CRS Agenda Committee. "We are committed to helping them further engage their audiences with the latest technologies and the total sum experience of our more than 160 station, network and broadcast group partners."