Media Audit Study Shows Lexington, Louisville Top College Basketball Cities
March 4, 2013 at 4:46 AM (PT)
A MEDIA AUDIT survey shows the unsurprising information that LEXINGTON and LOUISVILLE, KY are the top markets for college basketball, with 83.3% of adults in LEXINGTON and 75.1% of adults in LOUISVILLE saying they regularly follow college basketball on radio or TV, compared with 37% of the general U.S. population.
SYRACUSE (62%), RALEIGH-DURHAM (60.4%), and GREENSBORO-WINSTON SALEM (58.3%) are the rest of the top five markets for college hoops. The study also defined the college basketball fan base as 59% male, 18% more likely to be in the market for a new car in the next 12 months, 21% more likely to be in the market for a new TV, and above the market average in hunting and fishing, skiing and golf.