Dial Global Launches 'SoundHound For Radio'
March 5, 2013 at 9:11 AM (PT)
DIAL GLOBAL will launch "SOUNDHOUND FOR RADIO," a proprietary radio advertising platform developed in partnership with SOUNDHOUND INC. SOUNDHOUND FOR RADIO uses SOUNDHOUND's audio recognition technology to connect DIAL GLOBAL's 225 million weekly listeners with exclusive branded mobile content.
DIAL GLOBAL Pres. KEN WILLIAMS said, "Until now, radio has struggled to keep pace with the kind of measurable engagement offered by newer digital marketing platforms. Together with SOUNDHOUND, we have created a marketing solution that delivers trackable engagement between listeners and brands."