CBS Radio Joins Triton Digitalâ€™s a2x Real-Time Programmatic Buying Solution For Online Audio
March 6, 2013 at 7:06 AM (PT)
TRITON DIGITAL has signed CBS RADIO to a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads.
"Joining TRITON's a2x exchange will create additional demand for our inventory, providing a great compliment to our strong traditional sales channels," said CBS LOCAL DIGITAL MEDIA Pres. EZRA KUCHARZ. "Being able to offer agency trading desk access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets."
"TRITON is pleased to welcome CBS RADIO’s premium inventory to the a2x platform. There is no higher quality radio brand name than CBS RADIO and we are extremely proud to welcome them as a ground floor tenant in the a2x marketplace. The beta phase of a2x is nearly complete with significant success achieved for early adopter advertisers. Additional demand side participants continue to come in every week and going live with CBS RADIO will help drive demand moving forward," said TRITON DIGITAL COO MIKE AGOVINO.