CAA Reps Bob Marley Brand
March 6, 2013 at 11:18 AM (PT)
HOPE ROAD MERCHANDISING, LLC, the worldwide property rights owner for Bob Marley, has retained CREATIVE ARTISTS AGENCY (CAA) for exclusive representation of the Marley brand. Also, music merchandising company BRAVADO has acquired the worldwide apparel rights for BOB MARLEY from HOPE ROAD MERCHANDISING through a strategic investment in the MARLEY family’s apparel and accessories company, ZION ROOTSWEAR.
"We continue to be inspired by my father’s growing legacy and are excited to embark on new opportunities that will further his global influence and spread his message to an even broader audience," HOPE ROAD MERCHANDISING Pres. CEDELLA MARLEY said.
CAA assumes management of the existing brand portfolio of MARLEY licensees, while creating new global opportunities in the areas of motion pictures, television, commercial endorsements, consumer licensing, digital media, and games. Additionally, CAA will serve as a consultant to 1Love.org, the Marley Family foundation, on its philanthropic initiatives.
"BOB MARLEY’s influence continues to resonate among generations of fans -- both old and new-- and we are excited to access our global platform to create new opportunities that further build upon his legend," said PERRY WOLFMAN of CAA.