Univision Radio Tunes In To TuneIn
March 12, 2013 at 3:54 AM (PT)
UNIVISION RADIO has formed a strategic alliance to extend the reach of 50 terrestrial UNIVISION RADIO stations to millions of monthly active listeners on TUNEIN. As part of this alliance, UNIVISION RADIO will gain use of free, industry-leading tools, such as analytics through TUNEIN Amplifier, and access to the audio service’s ad platform.
"Millions of people utilize TUNEIN's directory service online and on mobile every month and this partnership underscores UNIVISION RADIO's commitment to make our leading Hispanic Radio stations available wherever our listeners are," UNIVISION RADIO Pres. JOSE VALLE stated.
"We are proud to be aligned with a company committed to providing the Hispanic community innovative audio entertainment," added TUNEIN CEO JOHN DONHAM. "TUNEIN looks forward to delivering UNIVISION RADIO’s listening experience to our millions of listeners."