Sony BMG Creates Commercial Music Group; Ingrassia To Serve As President
July 5, 2006 at 4:27 PM (PT)
SONY BMG MUSIC ENTERTAINMENT COO TIM BOWEN has announced the creation of SONY BMG MUSIC ENTERTAINMENT’s COMMERCIAL MUSIC GROUP, a new division dedicated to capitalizing on the company’s catalog recordings and classical music, and to developing new opportunities in the areas of licensing, strategic marketing and television. The COMMERCIAL MUSIC GROUP includes LEGACY RECORDINGS, the STRATEGIC MARKETING GROUP, the CUSTOM MARKETING GROUP, TELEVISION, and SONY BMG MASTERWORKS. JOHN INGRASSIA will lead the division as Pres., and will be based in NYC, where he will report to BOWEN.
reach new audiences and create new opportunities for our vast catalog of archival recordings
"The formation of the COMMERCIAL GROUP will enable us to implement comprehensive, long-term strategies designed to reach new audiences and create new opportunities for our vast catalog of archival recordings, as well as for our classical and entertainment divisions," commented BOWEN. "JOHN’s extensive experience at COLUMBIA RECORDS and recent cross-functional senior management roles at SONY BMG Corporate and the BMG Label Group make him the perfect person to lead this division and build new bridges between key recorded music and entertainment divisions, and the areas of custom products, licensing, and television."
"I look forward to working with everyone in the COMMERCIAL MUSIC GROUP, and with label groups and departments across the company as we identify new ways to build our business in both the physical and digital worlds," added INGRASSIA. "The creation of the COMMERCIAL MUSIC GROUP represents an important step in integrating all of the different elements of our business, and in advancing our goal of establishing each one of the Group’s projects as a major entertainment event."