MiPod? Microsoft Prepping iPod Competitor
July 6, 2006 at 7:53 AM (PT)
BLOOMBERG is reporting that MICROSOFT is preparing to roll out a portable music player that will feature wireless download capability via built-in WI-FI. Designed to compete with APPLE's iPOD, the new device will also reportedly have a sharper screen.
MICROSOFT execs ROBBIE BACH and J. ALLARD from the company's XBOX division are heading up development of the new device. Additionally, former HOUSE OF BLUES SVP/Entertainment CHRIS STEPHENSON has joined MICROSOFT, and he is one of a group of execs who has met with content companies to seek licenses.
Look for the new device to hit the shelves in time for this year's holiday shopping season.