Launchpad Digital Media Builds Podcast Portfolio
March 20, 2013 at 4:32 PM (PT)
LAUNCHPAD DIGITAL MEDIA has picked up ad sale representation of NEW YORK PUBLIC RADIO’s "Freakonomics," "RadioLab," "Here's the Thing with ALEC BALDWIN" and "On the Media," which will now be available on PODCASTONE.COM, LAUNCHPAD’s new destination website for free discovery and enjoyment of all the best podcasts.
"NEW YORK PUBLIC RADIO produces some of the most compelling, popular programming and we are proud to welcome these powerhouse audience magnets to the LAUNCHPAD/PODCASTONE.COM family," WESTWOOD ONE Founder and LAUNCHPAD/PODCASTONE.COM Chairman NORM PATTIZ said,
"We're so excited that LAUNCHPAD DIGITAL MEDIA has recognized the value of reaching the on-demand audience," NYPR Dir./Digital Underwriting SARAH VAN MOSEL said. "By harnessing this amazing content, LAUNCHPAD is paving the way for brands to finally connect intimately with listeners on a grand scale."
"These four podcasts alone are already downloaded more than 10 million times every month," LAUNCHPAD Pres. KIT GRAY added. "We are delighted to give our clients access to this loyal, educated and affluent audience that will continue to grow."