Lori Lewis On What Radio Can Take Away From The FedEx Social Media Dig
March 27, 2013 at 3:57 AM (PT)
As funny as the latest FEDEX spot is, most comedy is based on some element of truth. And we know there are brands approaching social the way it’s played out in the FEDEX spoof.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "Perhaps it's because the social space is really still in its infancy -- with TWITTER just turning seven years old last week and (removing the college years) FACEBOOK is only a seven-year-old child, too.
"So this space is not yet defined, nor fully understood. In order to avoid some of the more popular social misconceptions for your own brand, consider the following principles the next time you're plotting your growth as a radio station."
Check out MERGE -- it's dedicated to assisting radio's success in the social and digital space.