Entercom Adds Triton Digital's a2x Programmatic Buying Platform For Online And Mobile Audio Ads
March 27, 2013 at 6:48 AM (PT)
TRITON DIGITAL has signed ENTERCOM COMMUNICATIONS to their A2X service, an audience-based programmatic buying solution for online and mobile audio ads.
"We are driven by a mission to optimize the value of our core audio content for our advertising partners, and TRITON’s A2X platform allows us to do just that," said ENTERCOM VP/Digital Strategy And Enterprise Platforms TIM MURPHY. "A2X fits perfectly with our vision for the digital future of radio, and we’re proud to sign on as an early adopter of the platform."
"ENTERCOM is a progressive company, and has been in tune with our vision for A2X from the outset," said TRITON DIGITAL COO MIKE AGOVINO. "We’re excited to bring its highly-successful portfolio of stations to the platform, and work with them to leverage their data and ad inventory to maximize online and mobile revenues."