Jacobs Media Techsurvey9 Explodes What You Previously Knew About Your Audience At WWRS 2013
Happening In Hollywood This May
March 29, 2013 at 4:00 AM (PT)
How do I get my station on the digital dashboard in tomorrow's cars? Learn the answers.
What is your core audience up to when they tune away from your station? You may be surprised!
Learn where they go, what they do, for how long -- and most importantly how to get them back for longer periods of listening as JACOBS MEDIA unveils TECHSURVEY9 at WORLDWIDE RADIO SUMMIT 2013, just a few weeks away, MAY 2nd-4th at HOTEL ROOSEVELT, HOLLYWOOD!
The WWRS 2013 Mission: Continue to move radio and your careers forward!
TECHSURVEY9 is a national web poll about media and technology utilizing radio station databases. Last year, the survey was opened to all formats and ended up creating the largest research study ever conducted for radio. It was a breakthrough study that has been presented to thousands of broadcasters throughout the U.S., CANADA and the world.
TS9 has more than 300 stations with even more format and audience diversity and will be presented at the WORLDWIDE RADIO SUMMIT at noon, on FRIDAY, MAY 3rd.
What You Will Learn From Techsurvey9 ... Plenty!
TECHSURVEY9 research topics will track the following:
* Traditional media usage (TV, radio)
* Market size/geography -- does it make a difference
* Usage cross-tabbed across Boomers vs. Millennials vs. Gen Xers
* How do listeners consume station content across other devices, platforms
* TV -- and how radio can take advantage of it
* Traditional listening vs streams and multitasking
* New and social media (YOUTUBE, FACEBOOK, TWITTER, PINTEREST, etc.)
* Gadgets (smartphones, tablets, etc.).
* Station related activities
* Best content for FACEBOOK pages, streaming, website, and podcasting.
* Is PANDORA trending up or down and how is it impacting radio usage?
* How are your listeners engaging your station with social media?
* Deeper dive into apps -- what they've downloaded, what they use, and how they use them.
JACOBS MEDIA Pres. FRED JACOBS noted, "We will also be looking at whether market size and geography are difference-makers in how listeners use new media and gadgets. Other new areas include multi-screen media habits, mobile device usage and its impact on media, and how consumers are multi-tasking and how radio fits in.
"The goal of this study is to provide radio with a media usage hierarchy to help stations better prioritize where they commit their money, staff and resources. Our Media Usage Pyramids for local stations, the 12 formats, and total audience (below) are hanging up in hundreds of cubicles, offices, and air studios throughout the U.S. and CANADA. This is information that every programmer and manager should have to best meet the challenges and benefit from the opportunities of new media and technology."
Be there and learn the critical information you need to know to win in the future.
THE WORLDWIDE RADIO SUMMIT 2013, MAY 2nd-4th kicks off with a terrific welcome party at the HARD ROCK in HOLLYWOOD, right across the street from the HOTEL ROOSEVELT, on MAY 2nd.
From there it moves into two days of cutting-edge meetings with the most influential broadcasters, digital and social media experts, record execs and more from the U.S. and around the world sharing ideas to move radio forward in a shifting economic and technological landscape.
Nightly cocktail parties, terrific live music from around the world, and the chance to meet new and important contacts.
You can grab a 15% discount if you are sending 5 or more from the same group, company, station or cluster and everyone registers at the same time.
To learn more, visit the Worldwide Radio Summit 2013 site.
Register for WWRS 2013 now and save money, here.
Get a room at the HOLLYWOOD ROOSEVELT HOTEL, here!
And check out our video from WORLDWIDE RADIO SUMMIT 2012.