Lori Lewis With Traits That Distinguish Radio's Remarkable 'Social Brands' From The Common Ones
April 3, 2013 at 4:00 AM (PT)
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, “What you are about to read may sound like common sense -- but it's not common practice."
Never underestimate the power of the personal touch.
"Too often, we see celebrities, companies (sometimes even radio stations and personalities) brushing off fans -- as if we're entitled to pick and choose who we respond to – if we even bother to respond at all.
"But understanding what it takes to build and sustain a social fan base is critical as this space grows and becomes an even bigger part of people's lives."
LEWIS lays out three common themes that run through an effective social brand's presence and behavior.