Abacast Rolls Out Integration With DoubleClick And Atex
April 4, 2013 at 5:20 AM (PT)
ABACAST is offering the integration of the Clarity Digital Radio System with GOOGLE's DoubleClick digital advertising system and the ATEX Advertising Platform.
Customers who use DOUBLECLICK or ATEX for digital advertising order entry and campaign management can now use these systems to drive audio campaign delivery via Clarity. Impression delivery statistics can be transmitted back to these systems in real-time, to help automate client billing.
"We’re excited to have the first two Clarity integrations completed," said ABACAST CEO ROB GREEN. "With the Clarity Vendor Integration API now in production, we anticipate Clarity continuing to be integrated with additional radio-industry campaign management, ad sales, and billing systems."