Nielsen Online Ratings Expands To Four New Markets Around The Globe
April 5, 2013 at 5:56 AM (PT)
NIELSEN will expand the global footprint of its online advertising measurement solution, NIELSEN ONLINE CAMPAIGN RATINGS. Currently available in the U.S. and U.K., NIELSEN ONLINE CAMPAIGN RATINGS is slated to launch in AUSTRALIA, CANADA, GERMANY and ITALY in the coming weeks.
"Bringing consistent, quality standard metrics to the industry will help advertisers prove the ROI for each dollar spent online and improve ROI for future campaigns," said FACEBOOK VP/Measurement and Insights BRAD SMALLWOOD. "NIELSEN ONLINE CAMPAIGN RATINGS has helped drive marketers toward an audience-centric buying and selling approach in the U.S. and promises to similarly transform other markets by bringing that same standardization and accountability."
"These six markets represent the majority of ad dollars spent online annually," said NIELSEN Pres./Global Product Leadership STEVE HASKER. "As advertising plans increasingly reach across platforms and borders, we look forward to continuing our work with marketers around the globe and offering them actionable insights to determine the effectiveness of their campaigns."