Jon E Horton Releases New Book
April 8, 2013 at 4:10 AM (PT)
JON E HORTON is an author -- with the release of his new book "The 22 Unbreakable Laws of Selling." The book takes the seeming mystery of selling and breaks it down into bite-sized, easy-to-understand rules.
According to HORTON, "The 22 Unbreakable Laws of Selling is a definitive collection of best practices for everyone who has chosen a career in sales. Using real world vignettes to illustrate practical applications, each chapter clearly describes a key habit of top salespeople."
As a contribution to the sales profession he respects so much, the author has distilled the essence of his own sales "wins" into a set of rules for the next generation to follow. Obey these "Laws" and he says your chances for success will be exponentially enhanced.
HORTON’s four-decade broadcast career includes ten years with EMMIS COMMUNICATIONS, an additional ten years as COO for MONDOSPHERE BROADCASTING, plus five years as VP/Operations at SALEM COMMUNICATIONS. He refined his selling skills as GSM for radio stations in INDIANAPOLIS, LOS ANGELES and CINCINNATI.
The 22 Unbreakable Laws of Selling may be purchased here.