Lori Lewis With A Lesson For Radio Talent After The Changing Of The 'Late Night' Guard
April 10, 2013 at 3:48 AM (PT)
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "While JIMMY FALLON (along with CONAN O'BRIEN and JIMMY KIMMEL) are building value by being present and connected socially and elevating brand perception, you watch JAY LENO and DAVID LETTERMAN having little to nothing to do with social media.
"In the case of LENO -- you can't help but to wonder if his old school approach was even a small part of the rationale NBC used in letting him go in favor of FALLON.
"The tide is turning -- or in this case -- the monologue. It must go beyond the show," say LEWIS.
"Anyone who works in media would be wise to use the LENO/FALLON transition as a forewarning."
MERGE is dedicated to assisting radio's success in the social and digital space.