Clip Interactive Names Bill Freund EVP/Chief Revenue Officer
April 9, 2013 at 3:27 PM (PT)
CLIP INTERACTIVE has appointed BILL FREUND EVP/Chief Revenue Officer. Previously EVP at TRITON MEDIA GROUP, FREUND will pave the way for expansion into new markets, as well as foster growth with national and local advertisers.
CLIP allows listeners to interact with radio programming via their mobile devices. Listeners gain access to offers, contests, and can even download sponsored music. Audience behavior is then analyzed, allowing advertisers and music labels gain access to valuable user data, while radio stations get credit for driving user engagement. As CRO, Freund will help drive new station partnerships, while working with the product and marketing teams to both explore the technology’s use on other broadcast channels and to leverage user data in new and innovative ways.
"BILLY FREUND is a game changing hire for CLIP INTERACTIVE," CEO MICHAEL LAWLESS said. "As a founder and key leader in radio’s migration to digital media, he understands this space better than anyone. The simple fact that he joined the CLIP management team is an endorsement of our business model and of our potential to change the industry. I’m thrilled to be working with him."
"The key missing ingredient for broadcast’s growth and success in the digital future is audience interactivity and the direct attribution of those interactions," FREUND said. "Today broadcast loses over 50% of attribution to search. With CLIP’s mobile listening technology, broadcasters can receive full credit for audience response and engagement. I am very excited to join the CLIP INTERACTIVE team."