Hot 97 Pairing Up With T-Mobile
April 10, 2013 at 1:48 PM (PT)
EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK has created a unique partnership with T-MOBILE. Tomorrow (4/11), T-MOBILE will take over on-air programming for the day to provide listeners with even more of the greatest Hip-Hop and R&B hits. HOT 97 will have special segments complete with limited interruption, interactive social media campaigns, and news and updates on T-MOBILE's new 'UN-CARRIER' services.
T-MOBILE is working with HOT 97 to highlight that they are the only major U.S. wireless company to stop requiring consumers to sign annual service contracts.