Courtside Entertainment Names Roby Wiener EVP/Client Strategy
April 11, 2013 at 5:15 AM (PT)
COURTSIDE ENTERTAINMENT GROUP has named ROBY WIENER as EVP/Client Strategy. In this newly created role, WIENER will oversee branding, client strategy and market research for all of COURTSIDE’s divisions, including radio, LAUNCHPAD DIGITAL MEDIA and PODCASTONE.COM. She will be based in NEW YORK and will report directly to COURTSIDE Chairman NORM PATTIZ.
"I can’t think of a better person to communicate the value of the changes that are going on in media today," said PATTIZ. "I’ve known ROBY longer than I’ve known my wife and I love her almost as much. I couldn’t be happier to have her as a part of our team on this very exciting ride."
"Technology continues to shape the way people share ideas and my passion has always been to help advertisers be an important part of that dialog. LAUNCHPAD’s communication platform provides a remarkable new approach for advertisers to tell their stories with an authenticity that truly resonates with consumers, engaging with them on their terms," said WIENER. "I have had the pleasure of working with both NORM PATTIZ and DAN YUKELSON at various stages of my career and I am eager to collaborate with them and the team in this new venture."